About Hamel

The Hamel
story.

Founded in 2012 by Ben Tan with one idea — serve car owners directly, without the commission middlemen — Hamel is now Malaysia's one stop solution for car detailing, with 16 outlets and a headquarters built for the next decade.

2012Founded

16Outlets

7States

B2CDirect to customer

HQ Emhub, Kota Damansara · since July 2024

Our Journey

Three chapters.
One direction.

The early years · The gap

Pioneering a new approach in the tint industry

In the early years of the automotive tint industry, salesmen were known for demanding high commissions for introducing customers, creating a barrier to affordable, transparent service.

Hamel's founder and CEO, Ben Tan, recognised a gap in the market — there were very few direct-to-consumer (B2C) tint service providers. His vision was to create a brand that served customers directly, eliminating high-commission middlemen.

2012 · Going direct

Redefining the automotive tint experience

In 2012, Ben Tan foresaw digital marketing becoming the driving force behind B2C business models. To establish Hamel as a market leader, he focused on building a strong online presence to connect directly with customers — laying the foundation for Hamel's headquarters (HQ).

After opening the first branch, he established an in-house marketing and customer service team tailored to Hamel's business model. A few years later, he set up the first HQ, which became the nerve centre for operations, supporting customer satisfaction and operational excellence.

2023 → 2024 · A new HQ

The evolution of Hamel HQ: from humble beginnings to a state-of-the-art facility

Hamel's journey began with its first headquarters in Shah Alam. Over the next five years, the company grew steadily, expanding operations and opening new outlets. As demand increased, the HQ required more space, stock and staff.

In 2023, Ben Tan acquired a new headquarters at Emhub, Kota Damansara, designed to support storage, meetings and a growing team. By July 2024, Hamel officially moved into the new facility, featuring modern offices, larger workspaces and essential amenities.

Today, the HQ at Emhub serves as the central hub for Hamel's operations, reinforcing its focus on innovation, efficiency and customer satisfaction — and positioning the company for future growth.

From the founder

"A brand that serves customers directly — no high-commission middlemen, just honest, transparent, affordable service."

Ben Tan · Founder & CEO, Hamel Marketing Sdn Bhd

Mission, Vision & Values

Every vehicle,
a masterpiece.

Our mission is to provide innovative solutions for weather, privacy and safety concerns, while building lasting relationships through exceptional service. We envision a future where every vehicle is a masterpiece of elegance and protection.